5/28/2008

Honda creates UK’s first ever truly live TV ad

Honda (UK) will stage Britain’s first ever truly live TV advertisement this Thursday evening (29 May) on Channel 4. The three minute live spot – which airs at 8.10pm – will be shown in real-time with no special effects, demonstrating the ‘Difficult Is Worth Doing’ philosophy of Honda’s marketing campaign for its new Accord car.

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